SEM Expert

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.. The Pay Per Click (PPC) lead Search Engine Marketing Professional Organization (SEMPO), also includes search engine optimization (SEO) within its reporting, but SEO is a separate discipline with most sources, including the New York Times defining SEM as 'the practice of buying paid search listings'.

SEM Expert are those who excel in search engine marketing.

Vested interests appear to use the expression SEM to mean exclusively Pay per click advertising to the extent that the wider advertising and marketing community have accepted this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as Search Engine Optimization and Search Retargeting.